Services

Public Relations
Content Marketing
Marcom

CONNECT, EDUCATE, INFORM AND BUILD RELATIONSHIPS THROUGH RELEVANT CONTENT

Content Marketing allows you to build trust and develop relationships with your audiences by producing and sharing content. Share your expertise; promote your products, your company’s successes, what makes your approach better and the issues that are driving your industry. Build a stronger company culture, get your brand connected, engage and get feedback. You can even add a little fun to the mix with a humorous video or engaging promo. And when it comes to customers, nothing nurtures and keeps you front-and-center better than good, relevant content.

 

Program Development and Counsel

  • Strategy development and goal setting

  • Plans and timelines

  • Content audit

  • Message and positioning development

  • Internal and external audits

  • Topic and issue assessment and exploration

  • Identify keywords

 

Content Development

  • News releases

  • Feature stories

  • Opinion pieces, posts

  • By-lined articles

  • Customer application stories

  • Technology articles

  • Perspective pieces

  • Market impact/trend stories

  • Market briefs

  • Social posts

  • Videos

  • Case studies

  • Briefing papers

  • Presentations

  • Fact sheets

  • Bios

  • Promotion of events, contests

 

Channel Development

  • Blogs

  • Sponsored venues

  • Facebook, LinkedIn, Twitter

  • Youtube, Slideshare, Vimeo, Pinterest

  • News Wire

  • Partner/distribution/ channel sites

  • Email platforms

  • Microsites

 

Content Management, Distribution and Monitoring

  • Message mapping

  • Social channel posting

  • Social marketing guidelines, plans

  • News wire coordination

  • Monitor comments, sharing, analytics

“Lages has been our PR and Marcom partner from day one, and I can always rely on the team to conceptualize and perfectly execute a program that delivers results – no matter what curveballs I throw at them.” 

Mike Holt, Partner and CEO, Get2Volume