Content Marketing allows you to build trust and develop relationships with your audiences by producing and sharing content. Share your expertise; promote your products, your company’s successes, what makes your approach better and the issues that are driving your industry. Build a stronger company culture, get your brand connected, engage and get feedback. You can even add a little fun to the mix with a humorous video or engaging promo. And when it comes to customers, nothing nurtures and keeps you front-and-center better than good, relevant content.
Program Development and Counsel
Strategy development and goal setting
Plans and timelines
Content audit
Message and positioning development
Internal and external audits
Topic and issue assessment and exploration
Identify keywords
Content Development
News releases
Feature stories
Opinion pieces, posts
By-lined articles
Customer application stories
Technology articles
Perspective pieces
Market impact/trend stories
Market briefs
Social posts
Videos
Case studies
Briefing papers
Presentations
Fact sheets
Bios
Promotion of events, contests
Channel Development
Blogs
Sponsored venues
Facebook, LinkedIn, Twitter
Youtube, Slideshare, Vimeo, Pinterest
News Wire
Partner/distribution/channel sites
Email platforms
Microsites
Content Management, Distribution and Monitoring
Message mapping
Social channel posting
Social marketing guidelines, plans
News wire coordination
Monitor comments, sharing, analytics
Mike Holt, Partner and CEO, Get2Volume