If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world.
Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were focused on the 4 P’s (product, price, place, and promotion). While the 4 P’s were tangible, measurable and made for solid marketing plans that could be benchmarked to competitors, we are now (and have been for a while) operating in the murky waters of telling stories – and using messaging frameworks and narratives.
While storytelling might not seem very practical for serious tech companies, there is nothing frivolous about a good story. Good stories put the reader or listener first, engage and help businesses from start-ups to publicly traded corporations, build a following, engender trust and move the sales needle.
A story is your brand in action.