Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact.

Here’s how to make sure your press releases are a slam dunk.

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“Can you help us establish ourselves as thought leaders in our space?” Almost every new client that comes to us asks us this question. The short answer is always ‘Yes!’ with the caveat that it will take some work.

To be a thought leader you must be prepared to be an educator. As a tech marketing firm, we deal with extremely complex products/technology, and our goal is to help simplify the message. 

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If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world.

Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were focused on the 4 P’s (product, price, place, and promotion). While the 4 P’s were tangible, measurable and made for solid marketing plans that could be benchmarked to competitors, we are now (and have been for a while) operating in the murky waters of telling stories – and using messaging frameworks and narratives.  

While storytelling might not seem very practical for serious tech companies, there is nothing frivolous about a good story. Good stories put the reader or listener first, engage and help businesses from start-ups to publicly traded corporations, build a following, engender trust and move the sales needle. 

A story is your brand in action.

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It’s been a while since we’ve all graced that hallowed ground of consumer technology – the Las Vegas Convention Center show floor – and it’s safe to say that the hustle and bustle that define the most influential tech event in the world has definitely been missed. Well – welcome back! This year’s show will be held in-person, with a digital event running in parallel. Are you ready for it?

It’s time to dust off that marketing mojo, and we’re just the team to help you do it. You need an exceptional PR and marketing partner to guide you through CES®, and Lages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion-dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

Whether your CES 2022 experience will be in-person or online, there are just 72 days (and counting) to prepare.  As they say - there’s no time like the present.

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Fall is here and the weather is changing – that means the year will soon come to a close. There is no better time than now to reflect on the notable achievements of the year – and look to the new market opportunities that are to come in 2022.

It’s such an exciting time to be in technology! This past year, we witnessed historic space launches by not one, but two ambitious billionaires. We also saw AI take hold across a wide array of applications and blockchain continue to drive the Fintech revolution. Many of us worked from home in our virtual offices, launched products at digital events, and Zoom meetings continued to be a part of our daily lives.

No doubt you had your own big news and milestones in 2021. Now is the time to connect the dots and tell your reflection story. 

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Virtual trade shows have become a cornerstone of life during COVID-19.

Even with hopeful signs beginning to emerge, the public health crisis continues to shape enterprise strategy. Most organizers have come to the conclusion that the 2021 convention season will remain virtual. As virtual events g...

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Posted by Rachel Mayhew on Aug 06, 2020

Here we are, nearing five months into self-quarantine, and my apartment has never felt so small! 

Living and working in the one-bedroom apartment that I share with my partner, Brian, and our two cats, Rosie and Milo, has definitely meant making some adjustments. Now more than ever, defining a wo...

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In my entire career I’ve never worked from home. So when this pandemic started and I had to make the transition to work-from-home, I knew it would be an adjustment. Would I miss seeing my coworkers every day? Crave a change of scenery? Could I get into a solid routine? How would I handle the ext...

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We all love getting positive media coverage. It gives us a credible ‘thumbs-up’ and gets the word out about what we have to offer and how we make life better for our target audience.

But today, the breadth of publications has lessened as the publishing world continues to be transformed by...

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Life as we know it changed on March 16th – for our agency that was the first day we went “remote.” Some companies had already started making the transition to WFH the week before and some were still a little behind. Either way, it was one of those moments in time that we will never forget €..

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