If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world.

Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were focused on the 4 P’s (product, price, place, and promotion). While the 4 P’s were tangible, measurable and made for solid marketing plans that could be benchmarked to competitors, we are now (and have been for a while) operating in the murky waters of telling stories – and using messaging frameworks and narratives.  

While storytelling might not seem very practical for serious tech companies, there is nothing frivolous about a good story. Good stories put the reader or listener first, engage and help businesses from start-ups to publicly traded corporations, build a following, engender trust and move the sales needle. 

A story is your brand in action.

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It’s been a while since we’ve all graced that hallowed ground of consumer technology – the Las Vegas Convention Center show floor – and it’s safe to say that the hustle and bustle that define the most influential tech event in the world has definitely been missed. Well – welcome back! This year’s show will be held in-person, with a digital event running in parallel. Are you ready for it?

It’s time to dust off that marketing mojo, and we’re just the team to help you do it. You need an exceptional PR and marketing partner to guide you through CES®, and Lages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion-dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

Whether your CES 2022 experience will be in-person or online, there are just 72 days (and counting) to prepare.  As they say - there’s no time like the present.

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Fall is here and the weather is changing – that means the year will soon come to a close. There is no better time than now to reflect on the notable achievements of the year – and look to the new market opportunities that are to come in 2022.

It’s such an exciting time to be in technology! This past year, we witnessed historic space launches by not one, but two ambitious billionaires. We also saw AI take hold across a wide array of applications and blockchain continue to drive the Fintech revolution. Many of us worked from home in our virtual offices, launched products at digital events, and Zoom meetings continued to be a part of our daily lives.

No doubt you had your own big news and milestones in 2021. Now is the time to connect the dots and tell your reflection story. 

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On the list of things that have the potential to frighten, CES – the biggest consumer tech tradeshow of the year – can rank right up there with the latest episode of American Horror Story for those of us in tech circles.

If the mere thought of Las Vegas in January makes your heart race and palms sweat, we’re here to put your fears to rest. You need an exceptional PR and marketing partner to guide you through CES, and we’re it. #TeamLages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

You have 82 days (and counting) to prepare – let’s get started, shall we?

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On the list of things that have the potential to frighten, CES – the biggest consumer tech tradeshow of the year – can rank right up there with the latest episode of American Horror Story for those of us in tech circles.

If the mere thought of Las Vegas in January makes your heart race and palms sweat, we’re here to put your fears to rest. You need an exceptional PR and marketing partner to guide you through CES, and we’re it. #TeamLages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

You have 74 days (and counting) to prepare – let’s get started, shall we?

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An often overlooked but important element of social media marketing is the use of hashtags. However, randomly inserting them without a purpose won’t help your business – at best it is distracting and at worst it may cause confusion. In order to really benefit your brand, hashtags need to be used with a solid strategy in mind.

Using #hashtags is a great way to expand your brand’s reach and engagement – but how do you use them to optimize your social media posts? 

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Nothing can be more impactful in creating a brand and generating sales than a product review program. Published reviews by magazines, news sites, technology publications and blogs alike bring credibility to the product. Reviews are serious business and a negative review can be devastating – don't jump the gun just to land a review only to have to do damage control later. So what do you need? Every successful review program (no matter how good the spin is) starts with a rock solid product that performs as billed. The role of the review program is to provide a forum to let the product speak for itself.

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CES 2018 is nipping at our heels – it’s only 10 weeks away. That means we’ve entered a critical time in planning the PR for your trade show presence. If you're looking for a great PR and marketing partner to guide you through CES, you can't beat Lages. We have a full spectrum of tech experience working alongside everyone from startups to billion dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for. Leave it to Lages to make you the talk of the show!

Here, we’re outlining all the elements you'll need to make CES a success.

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Think about your favorite media outlets. You know, the ones that show up at the top of your Facebook, LinkedIn and Twitter feeds every day. Now, picture them wanting to talk to you about your latest product launch/upgrade/channel partnership, etc. This is no pipe dream scenario – the right PR and marketing communications tactics will make this a reality. Are you ready? What will you say? Does the thought of connecting one-on-one with influential reporters and editors strike a bit of fear in you? Fear not.

We’re about to give you 5 tips to make your media interviews a breeze – and ensure that your message resonates. 

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Fall is here and the weather is changing – that means the year will soon come to a close. What better time than now to reflect on the notable achievements of the year – and look to the new market opportunities that are to come in 2018?

It’s such an exciting time to be in technology! This past year we saw adoption of smart home gadgets skyrocket, machine learning and virtual assistants go mainstream, automated cars began to share our roads with us, the sharing economy made many things ‘on-demand,’ and more.

No doubt you had your own big news and milestones in 2017. Now is the time to connect the dots, and tell your reflection story. 

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