Embargoes – providing reporters/journalists/writers with news/information or insider access prior to it being shared publicly – are a tactic that have been deployed by communications professionals for at least a century. In fact, they used to be timed to newspaper print deadlines.

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Take a look at some of the most common myths surrounding PR. Some of these myths were once truisms but as the media evolves to reflect the changing state of our world, so do the ground rules for media relations. 

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Over the last few decades I have had the opportunity to be a part of scores of product launches, company announcements, promotional campaigns, PR initiatives and the like. With each effort I try to evaluate what went right and what could have gone better. Fortunately I've been involved in many more programs that have gone right than not. Some campaigns have been funded very well while others were simply done on a shoe string. Some focused on extremely timely products and some on products in over-crowded segments. 

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Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact.

Here’s how to make sure your press releases are a slam dunk.

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If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world.

Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were focused on the 4 P’s (product, price, place, and promotion). While the 4 P’s were tangible, measurable and made for solid marketing plans that could be benchmarked to competitors, we are now (and have been for a while) operating in the murky waters of telling stories – and using messaging frameworks and narratives.  

While storytelling might not seem very practical for serious tech companies, there is nothing frivolous about a good story. Good stories put the reader or listener first, engage and help businesses from start-ups to publicly traded corporations, build a following, engender trust and move the sales needle. 

A story is your brand in action.

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Fall is here and the weather is changing – that means the year will soon come to a close. There is no better time than now to reflect on the notable achievements of the year – and look to the new market opportunities that are to come in 2022.

It’s such an exciting time to be in technology! This past year, we witnessed historic space launches by not one, but two ambitious billionaires. We also saw AI take hold across a wide array of applications and blockchain continue to drive the Fintech revolution. Many of us worked from home in our virtual offices, launched products at digital events, and Zoom meetings continued to be a part of our daily lives.

No doubt you had your own big news and milestones in 2021. Now is the time to connect the dots and tell your reflection story. 

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In my entire career I’ve never worked from home. So when this pandemic started and I had to make the transition to work-from-home, I knew it would be an adjustment. Would I miss seeing my coworkers every day? Crave a change of scenery? Could I get into a solid routine? How would I handle the ext...

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We all love getting positive media coverage. It gives us a credible ‘thumbs-up’ and gets the word out about what we have to offer and how we make life better for our target audience.

But today, the breadth of publications has lessened as the publishing world continues to be transformed by...

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Life as we know it changed on March 16th – for our agency that was the first day we went “remote.” Some companies had already started making the transition to WFH the week before and some were still a little behind. Either way, it was one of those moments in time that we will never forget €..

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No doubt these are unusual times. My natural life rhythm has been hijacked by a pandemic.

While I cannot ignore the enormity of this crisis and can’t help but be saddened by the toll it is taking, I have come to appreciate some of the good things that come from everyone being in the same boat.

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