Embargoes – providing reporters/journalists/writers with news/information or insider access prior to it being shared publicly – are a tactic that have been deployed by communications professionals for at least a century. In fact, they used to be timed to newspaper print deadlines.

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Take a look at some of the most common myths surrounding PR. Some of these myths were once truisms but as the media evolves to reflect the changing state of our world, so do the ground rules for media relations. 

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Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact.

Here’s how to make sure your press releases are a slam dunk.

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Though the communications landscape has certainly shifted and evolved in recent years, we’re here to tell you that the press release is still alive and well – and a critical component of your marketing mix. From giving your company or product a boost in credibility to spreading the word about new offerings or positioning you as an industry expert – press releases have the power to persuade. But how much thought are you really putting into them? It takes careful planning to leverage their immense potential, while balancing the message and getting it packaged to meet your goals – and achieve maximum impact.

Let's get going - click below for tips to ensure your next press release truly delivers.

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