Embargoes – providing reporters/journalists/writers with news/information or insider access prior to it being shared publicly – are a tactic that have been deployed by communications professionals for at least a century. In fact, they used to be timed to newspaper print deadlines.

Read more

Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact.

Here’s how to make sure your press releases are a slam dunk.

Read more

It’s been a while since we’ve all graced that hallowed ground of consumer technology – the Las Vegas Convention Center show floor – and it’s safe to say that the hustle and bustle that define the most influential tech event in the world has definitely been missed. Well – welcome back! This year’s show will be held in-person, with a digital event running in parallel. Are you ready for it?

It’s time to dust off that marketing mojo, and we’re just the team to help you do it. You need an exceptional PR and marketing partner to guide you through CES®, and Lages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion-dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

Whether your CES 2022 experience will be in-person or online, there are just 72 days (and counting) to prepare.  As they say - there’s no time like the present.

Read more


 
It’s a question we get asked pretty much every time we develop a PR program: “…but how will we know it’s working?” And, fair enough – the resources put into PR and marketing efforts can be considerable, both from time spent and a financial standpoint. Data collection and interpretation are playing a huge role in every aspect of business, and the PR profession is not immune. After all, what gets measured gets improved.

But can goodwill towards your brand be quantified? 

Read more


So you want to be a thought leader? Sounds great! I mean, who doesn’t want to be seen as an expert in their field? But what does that really mean – and how does one actually get there?

Becoming the top-of-mind, go-to entity in your field of expertise doesn’t happen overnight. Attaining this status takes a carefully-planned, multi-pronged approach. But never fear, nothing is out of reach, and it’s not as complicated as it seems. We’re here to help.

Ready to start gaining some clout in your field? Keep reading.

Read more

Where does the time go? If you are anything like me, this is the million dollar question. My job is fast-paced – frenetic, even – and effectively managing my time is something that I struggle with at times. After all, and especially in the tech world, our communications channels seem to be multiplying daily (YikYak, anyone?) – creating a vortex of disruption. There is even something called ‘iDisorder’ – a "psychological disorder that appears to be either caused by or exacerbated by our relationship with media and technology." Yikes.

Read more

All sports are a numbers game to some extent, and football is no exception. Want to know how many yards your running back gained last week – on third downs only? How about during this same time period last year? Thanks to big data analytics, fantasy football team owners have all of that right at their fingertips – in real time.

Read more