Over the last few decades I have had the opportunity to be a part of scores of product launches, company announcements, promotional campaigns, PR initiatives and the like. With each effort I try to evaluate what went right and what could have gone better. Fortunately I've been involved in many more programs that have gone right than not. Some campaigns have been funded very well while others were simply done on a shoe string. Some focused on extremely timely products and some on products in over-crowded segments.