An often overlooked but important element of social media marketing is the use of hashtags. However, randomly inserting them without a purpose won’t help your business – at best it is distracting and at worst it may cause confusion. In order to really benefit your brand, hashtags need to be used with a solid strategy in mind.

Using #hashtags is a great way to expand your brand’s reach and engagement – but how do you use them to optimize your social media posts? 

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