When meeting with industry analysts from firms such as IDC, Gartner, Parks Associates, Forrester, 451 Research, and Aberdeen, many executives often question the value of time and energy vested in securing and maintaining these relationships.  While industry analysts may not write an article about a product’s features and performance for example, they do play a vital role in a strategic public relations program. It is important to know how industry analysts differ from the press and how you can make the most of these relationships, while tapping into their market intelligence on trends, issues and business development.

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