Harness the Power of Storytelling in Public Relations and Marketing

Tell a story and you'll attract attention and interest. Simply present your messages and you'll only elicit disinterest and yawns. Why then do all of us marketing and PR professionals spend so much time discussing messages, managing messages, and getting messages out? I suspect it is because we all know that communications, like any endeavor, requires content and a purpose – and messages are the building blocks for communications. Where we often fall short is in the execution of relaying those messages.

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