Embargoes – providing reporters/journalists/writers with news/information or insider access prior to it being shared publicly – are a tactic that have been deployed by communications professionals for at least a century. In fact, they used to be timed to newspaper print deadlines.

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Take a look at some of the most common myths surrounding PR. Some of these myths were once truisms but as the media evolves to reflect the changing state of our world, so do the ground rules for media relations. 

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Over the last few decades I have had the opportunity to be a part of scores of product launches, company announcements, promotional campaigns, PR initiatives and the like. With each effort I try to evaluate what went right and what could have gone better. Fortunately I've been involved in many more programs that have gone right than not. Some campaigns have been funded very well while others were simply done on a shoe string. Some focused on extremely timely products and some on products in over-crowded segments. 

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Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact.

Here’s how to make sure your press releases are a slam dunk.

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“Can you help us establish ourselves as thought leaders in our space?” Almost every new client that comes to us asks us this question. The short answer is always ‘Yes!’ with the caveat that it will take some work.

To be a thought leader you must be prepared to be an educator. As a tech marketing firm, we deal with extremely complex products/technology, and our goal is to help simplify the message. 

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If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world.

Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were focused on the 4 P’s (product, price, place, and promotion). While the 4 P’s were tangible, measurable and made for solid marketing plans that could be benchmarked to competitors, we are now (and have been for a while) operating in the murky waters of telling stories – and using messaging frameworks and narratives.  

While storytelling might not seem very practical for serious tech companies, there is nothing frivolous about a good story. Good stories put the reader or listener first, engage and help businesses from start-ups to publicly traded corporations, build a following, engender trust and move the sales needle. 

A story is your brand in action.

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It’s been a while since we’ve all graced that hallowed ground of consumer technology – the Las Vegas Convention Center show floor – and it’s safe to say that the hustle and bustle that define the most influential tech event in the world has definitely been missed. Well – welcome back! This year’s show will be held in-person, with a digital event running in parallel. Are you ready for it?

It’s time to dust off that marketing mojo, and we’re just the team to help you do it. You need an exceptional PR and marketing partner to guide you through CES®, and Lages has been there and done that – over and over again. We have a full spectrum of tech experience working alongside everyone from startups to billion-dollar enterprises. Our years of experience will get you the media attention and analyst connections you are looking for.

Whether your CES 2022 experience will be in-person or online, there are just 72 days (and counting) to prepare.  As they say - there’s no time like the present.

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