Beverly J. Lages, President
Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and corporate public relations and positioning is grounded in practical experience in marketing high-tech products and services for nearly 30 years. Whenlaunching a communications program, Beverly leads the team to identify and understand pacing issues, customer values and competitive offerings. Throughout the partnership with clients, she plays an active role, guiding and monitoring program activity and directly counseling clients.
Beverly and her husband have two sons, a trio of cats and two very funny dogs. In the early hours of the morning you’ll find Beverly at the barn tacking up her horses before jumping a course or two. “There is an interesting parallel between riding and public relations: both require incredible communication skills. Youdon’t jump a course using brute force, but rather through strategic communication that results in optimum performance.”
Beverly’s favorite quote:
“Vision is the art of seeing what is invisible to others.”
Kerry Fedro, Vice President and Managing Director
Kerry’s hands-on corporate marketing experience in message development, corporate and product positioning, competitive landscape analysis and product lifecycle management provides Lages clients with invaluable insights that provide an added level of counsel and expertise. Kerry joined Lages in 2000 and orchestrates a wide variety of public relations and communications services including account planning, media relations, materials development and program roll-outs. With an incredible attention to detail, Kerry takes great care to ensure that client programs are on track and that they meet or exceed defined goals.
Kerry is a native of Colorado and frequently returns to the “homeland” to keep her two sons familiar with snow and seriously cold weather. After 20 years in California Kerry finds it hard to remember how she grew up in blizzard conditions when today, 60 degrees feels like scarf and gloves weather! Kerry spends her personal time juggling baseball, basketball and football games for her very active boys and can be countedon to document all their best plays on Instagram.
Kerry’s favorite quote:
“The strength of the team is each individual member. The strength of each member is the team.”
Dena Jacobson, Account Manager and Senior Strategic Writer
Dena plays an instrumental role in the execution of a variety of communications and public relations programs from technology initiatives and product launches, to advocacy, corporate sponsorship, and awareness campaigns. As a well-versed PR professional with an ability to bridge goals between media interests and clients, Dena gets results. She takes special care to build relationships with client partners and customers and bring them into play for a strong story that speaks to the audiences at hand.
Outside of the office, she spends much of her time on horseback – she has been riding and competing hunter/jumper horses since the age of 13. Dena also enjoys a good read, and counts Dostoevsky and Salinger among her favorite authors.
Dena’s favorite quote:
“He who would learn to fly one day must learn to stand and walk and run and climb and dance; one cannot fly into flying.”
Stephanie Olsen, Account Manager
Fueled by the thrill of landing great coverage and building lasting relationships, Stephanie really sinks her teeth into client programs, going deep to understand the market landscape and client goals. Stephanie’s experience spans many areas of tech including security, software, electronics, chips, and computer peripherals and she has a great ability to tailor programs to penetrate vertical markets such as education, insurance, mortgage, healthcare, and government. A well-rounded PR practitioner, Stephanie’s experience ranges from planning and program assessments to content development and media pitching to speaking placements. When it comes to social media Stephanie takes pride in adapting the traditional PR model to include new social media strategies and tactics.
Stephanie grew up in a military family and has lived from Maine to California, but considers herself a Midwestern-Californian. A devoted Nebraska Cornhuskers football fan and a golf enthusiast, she also enjoys traveling to places near and far and names Ireland as her all-time favorite destination.
Stephanie’s favorite quote:
“Imitation is suicide. Trust thyself: every heart vibrates to that iron string.”
Ralph Waldo Emerson
Rachel Mayhew, Associate Account Executive
Rachel brings the power of her positivity, tenacity and organizational skills to the table for a range of program activities from media relations to product launches to creative campaigns. She is known to wear many different hats and is top of her game when it comes to using her sleuthing skills to uncover everything from hard to find contacts to coveted opportunities. Rachel never hesitates to go the extra mile, learn a new skill, or do whatever it takes to ensure we are delivering the best outcomes and experience for our clients.
Rachel was born and raised in the San Gabriel Valley, just a short jaunt from Los Angeles. She and her partner are avid foodies and are always trying to find ways to recreate their favorite meals at home. She spends her free time exploring OC, watching The Dodgers, hanging out with her two rescue cats, and getting her hands dirty creating art through ceramics.
Rachel's favorite quote: “You can’t use up creativity. The more you use, the more you have”
Christian Brantley, APR, Senior PR Strategist and Digital Marketing Director
Christian is a veteran of over 18 years in Southern California's technology marketing communications community. As an internationally accredited public relations professional, Christian provides invaluable insights and methodologies. He also brings a broad perspective in digital communications along with being an expert in contest, sweepstakes, gamification and promotional law.
Christian lives with his son Luc and their dog Stella. An avid outdoors man, he is usually found surfing before the sun comes up (yes, even before work), scuba diving, snowboarding or hiking the local beaches and mountains. He also enjoys the RV life traveling up and down the coast chasing the next swell. As a certified foodie, he also enjoys cooking, fine vintage and the local restaurant scene.
Christian’s favorite quote:
"There are no secrets to success. It is the result of preparation, hard work and learning from failure."
Nick Leighton, International PR
Nick heads-up NettResults, our partner for international public relations. Nick and his team spearhead a coordinated global effort in close cooperation with Lages that gives our clients the in-country PR expertise in over 40 countries from Europe to the Middle East to Asia. With their multi-lingual team in key markets, NettResults understands different businesses and cultures across the world. For those clients that need international PR, crisis communications or marketing help – Nick is the point person that can make a world of difference.
Nick's favorite quote:
“All our dreams can come true, if we have the courage to pursue them.”
Moira Conlon, Investor Relations
Moira is the founder of Financial Profiles, our partner for investor relations and financial communications. Moira and her team bring specialized expertise to Lages and are ideally suited to assist public and pre-IPO companies in understanding how investors value their businesses, address issues that affect valuation, communicate growth strategies to investors, and build Wall Street support.
Moira's favorite quote:
“Effective communication is 20% what you know and 80% how you feel about what you know.”
John Rohn, American businessman