SET THE TONE, GET ON THE RADAR AND EARN MINDSHARE

 PR is where you can put the pedal to the metal and truly accelerate your presence and value. Defining your position and what you bring to the table and clearly crafting your message and delivering it to the right audiences, puts your company and products on the map. You need to be both proactive and reactive in order to influence and engage with the key players: media, analysts, stakeholders and the public. Your goal? Build a great reputation that puts you head and shoulders above the rest. Get people talking, blogging and engaging. And of course, this all leads to business – more customers, more partners, more funding, more mindshare. More better!


Program Development and Counsel

  • PR program plans for corporate and/or product

  • Launch plans

  • Message and positioning development

  • Message segmentation

  • Positioning and message segmentation workshop

  • Issues development

  • Q & A documents

  • Executive coaching

  • Media training

 

Media Relations

  • Outreach to editorial targets

  • Press/analyst tours

  • Story proposals

  • Interviews

  • Product review and evaluation programs

  • Gift guide placement

  • Editorial calendars

  • Press office/news bureau

  • Trade show support

  • News wire management

  • International media relations

 

Industry Analyst Relations

  • Assessment and relationship development

  • Outreach to key analysts

  • Analyst tours

  • Briefing Programs

  • Profile development

 

Market Intelligence

  • Competitive analysis

  • Internal/external audits

  • Internet polling/surveys

  • Web site monitoring

  • Review and interpretation of secondary research

  • Topic and issue assessment

 

Media Intelligence

  • Media profiles

  • Customized database development

  • Topic assessment

  • Coverage audit

 

Social Media

  • Integrated social campaigns

  • Social platform development

  • Blogging

  • Content development and posting

  • Tracking and metrics

  • Management and monitoring

 

Content Development

  • News releases

  • Feature stories

  • Opinion pieces

  • By-line articles

  • Customer application stories

  • Technology articles

  • Perspective pieces

  • Market impact/trend stories

  • Market briefs

  • Media advisories

  • Infographics

  • Corporate/product backgrounders

  • Speech writing

  • Video – corporate, tutorial, social

  • Case studies

  • Editorial briefing papers

  • Corporate presentations

  • Corporate fact sheets

  • Executive biographies

  • White papers

  • Advertorials

 

Internet Initiatives

  • Search engine optimization

  • Online events

  • Webcasts

  • Web site development

  • Web site content and copy

  • Online news center

 

Industry Stature

  • Speaking engagements/bureau

  • Award programs

  • Tradeshow and event promotion

  • Thought leadership

 

Event Orchestration

  • Press conferences/parties

  • Road shows/seminars

  • Trade show support

  • Roll-out events

  • Product premieres

  • Developer/user group conferences

  • Reseller meetings

“The Lages team’s solid media connections, years of experience launching tech products and downright tenacity allowed us to sit back and let them do their thing. We couldn’t be happier with the results.” 

Jeff Leitman, Co-founder, Killer Concepts