ESTABLISH YOUR BRAND, RESONATE WITH YOUR AUDIENCES

Marcom, aka: Integrated Marketing Communications, is all about developing a strategy that reaches your audience in a memorable and meaningful way. Looks do matter. Your product voice matters. Your company reputation matters. Applications, experience, customers, opinions – they all make up the fabric of your brand. The magic of marcom is weaving together all of this into an actionable plan that reaches the right people, with the right message, for outcomes that you can bank on.

 

Program Development and Counsel

  • Marcom plans for corporate and/or product

  • Launch plans

  • Campaign management

  • Market intelligence

  • Executive coaching

 

Messaging

  • Message and positioning development

  • Message segmentation

  • Positioning and message segmentation workshop

  • Issues development

 

Market Intelligence

  • Competitive analysis

  • Internal/external audits

  • Internet polling/surveys

  • Web site monitoring

  • Review and interpretation of secondary research

  • Topic and issue assessment

 

Events and Promotion

  • Tradeshows, conferences

  • User, developer groups

  • Road show events

  • Contests

  • Premium promos

 

Social Marketing

  • Social channel development and posting

  • Social engagement promotions

  • Tracking metrics, measurement

  • Social media releases

  • Blog development/relations

  • Web site development

  • Web site content and copy

 

Collateral

  • Case studies

  • Market briefs

  • Brochures

  • Corporate/product backgrounders

  • Videos

  • Case studies

  • Editorial briefing papers

  • Presentations

  • Fact sheets

  • Executive biographies

  • White papers

  • eBooks

  • Newsletters

  • Advertorials

 

 

eMarketing and Advertising

  • websites

  • microsites

  • email campaigns

  • search marketing

  • social platforms

  • ad agency management

 

 

 

 

“Lages helped us craft and deliver our technical message for a broad consumer audience, launch a highly-effective social media program and create a website and series of humorous videos, all in very short order. The campaign was executed precisely as planned and exceeded all expectations.”

Scott Nelson, Senior Vice President, Memory Business Unit, Toshiba America Electronic Components, Inc.