CONNECT, EDUCATE, INFORM AND BUILD RELATIONSHIPS THROUGH RELEVANT CONTENT

Content Marketing allows you to build trust and develop relationships with your audiences by producing and sharing content. Share your expertise; promote your products, your company’s successes, what makes your approach better and the issues that are driving your industry. Build a stronger company culture, get your brand connected, engage and get feedback. You can even add a little fun to the mix with a humorous video or engaging promo. And when it comes to customers, nothing nurtures and keeps you front-and-center better than good, relevant content.

 

Program Development and Counsel

  • Strategy development and goal setting

  • Plans and timelines

  • Content audit

  • Message and positioning development

  • Internal and external audits

  • Topic and issue assessment and exploration

  • Identify keywords

 

Content Development

  • News releases

  • Feature stories

  • Opinion pieces, posts

  • By-lined articles

  • Customer application stories

  • Technology articles

  • Perspective pieces

  • Market impact/trend stories

  • Market briefs

  • Social posts

  • Videos

  • Case studies

  • Briefing papers

  • Presentations

  • Fact sheets

  • Bios

  • Promotion of events, contests

 

Channel Development

  • Blogs

  • Sponsored venues

  • Facebook, LinkedIn, Twitter

  • Youtube, Slideshare, Vimeo, Pinterest

  • News Wire

  • Partner/distribution/ channel sites

  • Email platforms

  • Microsites

 

Content Management, Distribution and Monitoring

  • Message mapping

  • Social channel posting

  • Social marketing guidelines, plans

  • News wire coordination

  • Monitor comments, sharing, analytics

“Lages has been our PR and Marcom partner from day one, and I can always rely on the team to conceptualize and perfectly execute a program that delivers results – no matter what curveballs I throw at them.” 

Mike Holt, Partner and CEO, Get2Volume