logo
sevices image
 

Home > Services

“Lages is extremely responsive and their broad technology knowledge and ability to build positive relationships with our partners has been an important asset.”

High Velocity PR Services Moving at the Speed of News

In an age of instant communication, a successful PR program must be built on a strong foundation in order to respond quickly to market shifts and opportunities. The following tactics are just a sampling of the initiatives we weave together and deploy as we craft a program strategy.

Merle McIntosh, Bell
Microproducts – Marketing

Program Development and Counsel

• PR program plans for corporate and/or product
 • Issues development
• Launch plans • Q & A documents
• Message and positioning developmen • Executive coaching
• Message segmentation • Media training
• Positioning and message segmentation workshop  

Media Relations

• Outreach to editorial targets • Gift guide placement
• Press/analyst tours • Editorial calendars
• Story proposals • Press office/news bureau
• Interviews • Trade show support
• Product review and evaluation programs  

Industry Analyst Relations

• Assessment and relationship development • Briefing Programs
• Outreach to key analysts • Profile development
• Analyst tours  

Market Intelligence

• Competitive analysis • Web site monitoring
• Internal/external audits • Review and interpretation of secondary research
• Internet polling/surveys • Topic and issue assessment

Media Intelligence

• Media profiles • Topic assessment
• Customized database development • Coverage audit

Materials Development

• News releases • Speech writing
• Feature stories • Video news releases
• Opinion pieces • Case studies
• By-line articles • Editorial briefing papers
• Customer application stories • Corporate presentations
• Technology articles • Corporate fact sheets
• Perspective pieces • Executive biographies
• Market impact/trend stories • White papers
• Market briefs • Advertorials
• Media advisories  
• Corporate/product backgrounders  

Internet Initiatives

• Social news releases • E-press kits
• Blog development/relations • Webcasts
• Search engine optimization • Web site development
• Online events • Web site content and copy
• Net branding • Online news center

Event Orchestration

• Speaking engagements/bureau • Product premieres
• Press conferences/parties • Developer/user group conferences
• Road shows/seminars • Reseller meetings
• Trade show support • Membership events
• Roll-out events  

back to top

 
Services
 
 
Site by Eyemotive