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Services
 Program
Development and Counsel
Media
Relations
Analyst
Relations
Media
Intelligence
Materials
Development
Internet
Initiatives
Event
Orchestration
In
an age of instant communication, a successful PR program must be built
on a strong foundation in order to respond quickly to market shifts and
opportunities. The following tactics are just a sampling of the initiatives
we weave together and deploy as we craft a program strategy.
Program
Development and Counsel
- PR
program plans for corporate and/or product
- launch
plans
- message
and positioning development
- message
segmentation
- issues
development
- internal/external
audits
- Q&A
documents
- executive
coaching
- media
training
Media
Relations
- outreach
to editorial targets
- press/analyst
tours
- story
proposals
- interviews
- product
review and evaluation programs
- gift
guide placement
- editorial
calendars
- press
office/news bureau
- trade
show support
Analyst
Relations
- outreach
to key analysts
- pitch
letters/emails
- analyst
tours
- interviews
- product
review and evaluation programs
Media
Intelligence
- customized
database development
- topic/competitive
research
Materials
Development
- news
releases
- feature
stories
- customer
application stories
- technology
articles
- perspective
pieces
- market
impact/trend stories
- media
advisories
- corporate/product
backgrounders
- speech
writing
- video
news release
- case
studies
- editorial
briefing papers
- corporate
presentations
- corporate
fact sheets
- executive
biographies
- white
papers
- newsletters
- advertorials
Internet
Initiatives
- search engine
optimization
- online events
- net branding
- e-press
kits
- webcasts
- web
site development
- web
site content and copy
- online
news center
Event
Orchestration
- speaking
engagements
- press
conferences
- road
shows/seminars
- trade
show support
- roll-out
events
- product
premieres
- developer/user
group conferences
- reseller
meetings
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