An often overlooked but important element of social media marketing is the use of hashtags. However, randomly inserting them without a purpose won’t help your business – at best it is distracting and at worst it may cause confusion. In order to really benefit your brand, hashtags need to be used with a solid strategy in mind.
Using #hashtags is a great way to expand your brand’s reach and engagement – but how do you use them to optimize your social media posts?
So you want to be a thought leader? Sounds great! I mean, who doesn’t want to be seen as an expert in their field? But what does that really mean – and how does one actually get there?
Becoming the top-of-mind, go-to entity in your field of expertise doesn’t happen overnight. Attaining this status takes a carefully-planned, multi-pronged approach. But never fear, nothing is out of reach, and it’s not as complicated as it seems. We’re here to help.
Ready to start gaining some clout in your field? Keep reading.
Fall is here and the weather is changing – that means the year will soon come to a close. What better time than now to reflect on the notable achievements of the year – and look to the new market opportunities that are to come in 2018?
It’s such an exciting time to be in technology! This past year we saw adoption of smart home gadgets skyrocket, machine learning and virtual assistants go mainstream, automated cars began to share our roads with us, the sharing economy made many things ‘on-demand,’ and more.
No doubt you had your own big news and milestones in 2017. Now is the time to connect the dots, and tell your reflection story.
Copyright 2016 Lages & Associates, Inc. Marketing/Corporate Communications
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