An often overlooked but important element of social media marketing is the use of hashtags. However, randomly inserting them without a purpose won’t help your business – at best it is distracting and at worst it may cause confusion. In order to really benefit your brand, hashtags need to be used with a solid strategy in mind.

Using #hashtags is a great way to expand your brand’s reach and engagement – but how do you use them to optimize your social media posts? 

Read more



The New Year is quickly approaching, so it’s likely you’re cataloging items to close out this year and begin anew in 2018. We’ve got one item that should be on your latest to-do list: get active on LinkedIn.

Social media was once an afterthought for busy business executives. While it still may be for many – it’s time you took advantage of the world’s largest professional networking site. With a user base consisting of 500 million people from more than 200 countries, it’s important that you become an active participant on LinkedIn to help steer the conversation about your company.

Read more

 


Five million dollars is enough to purchase a 30-second Super Bowl ad – but was it enough to win the attention of the right audiences?   There are many opinions, but an infographic from leading media intelligence company Cision shows which ads and brands won your attention on social media. Check it out.

Read more


There’s been a lot of hubbub in recent months about the death of Facebook organic reach for company pages.  In essence, Facebook keeps tweaking its algorithm that affects how much (or little) content will appears in users’ news feeds.  For example, say you are a fan of “Nike” on Facebook.  With the change in algorithm, fewer of Nike’s posts will appear in your news feed.  In fact, some estimates have put organic reach at a paltry 1% – meaning that only 1% of a page’s fans will, on average, see their content – without the company having to pay for it to be seen.  But I believe that the death of Facebook organic reach has been exaggerated.  Let me explain.

Read more