According to Curata, two of the three most effective types of video are tutorial videos (50%) and demonstration videos (49%). If you consider this along with the overwhelming number of stats that show the value of video marketing, then you may be able to convince your company to embrace video as a means for communicating with your target audiences.

In my last blog on this subject, we explored how important video marketing is. And I’d be willing to bet that video marketing is one of the first forms of communication that most companies ignore due to fears over costs, content and bandwidth.

Fear no more! You CAN take advantage of the many benefits of video marketing, and here’s how to get started.

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It’s a standard question we ask every new client: “Do you have any videos we can use?”

Surprisingly, the majority of our clients answer no. Why when video is so pervasive? Whether it’s a quick, 30-second video of a pair of shoes we’re tempted to buy or a video of our favorite professional athlete hitting a walk-off home run – it’s a fact that video touches us all on a daily basis.

What keeps you from adding video to your marketing mix? Likely the answer is time and budget. In fact, according to Buffer 73% of marketers said they’d create more video content if there were no obstacles like time, resources and budget. And, if it’s not time and budget then the other answer may be, “We’re too technical for video.”

Well, time and budget may continue to be an issue…but let’s explore “too technical” and why this should come off of your list of reasons NOT to shoot videos.

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It’s an exciting time – you are prepping to launch a new product, your company direction has pivoted to reach a new market, you’ve secured funding, you have an amazing entrepreneurial story to share…the list goes on as to why you’ve engaged a public relations firm to guide you on getting the word out.

Before you jump in, it’s important to take a moment to consider the roles of all the players in the new adventure of connecting with media. It can’t be hard, right? People do it all the time from the cool start-up at your region’s most noted incubator to the established power players at Fortune 500 companies.

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You’ve seen it. You’ve probably found it useful or informative, and it has likely influenced your opinion on something – more than once. I’m talking about sponsored content – that is, content that appears to be editorial and often mimics the look and feel of the digital environment it  appears in, but has actually been paid for and provided by an outside company with an agenda.

This type of content initially started appearing 7 or 8 years ago thanks to new (at the time), edgy media companies (think Mashable, BuzzFeed) that favored sponsored content over traditional display advertising – and it’s definitely something to consider having in your company’s communications arsenal in 2017. 

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Doesn’t it seem like the 4th quarter happens quicker every year? That magical year end milestone is upon us and there is so much to do  to plan for 2017 while striving to hit your final goals for this year. If you’ve got CES on your calendar, then this is critical path time to rally the troops to ensure you hit the mark at the year’s biggest tech confab.

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The business of high-tech marketing and PR can be complex. Understanding how your company fits into the PR/media ecosystem is critical to building brand awareness and meeting company goals. It all starts with relationships – and the foundation for any good relationship is a solid understanding of the roles and objectives of each party. When it comes to media relations, take a moment to consider what you hope to achieve and contrast that to the needs of the reporter.  Finding a middle ground is the path to a win, win relationship and ultimately coverage – so consider these top 5 tips for securing media coverage.

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