Five million dollars is enough to purchase a 30-second Super Bowl ad – but was it enough to win the attention of the right audiences?   There are many opinions, but an infographic from leading media intelligence company Cision shows which ads and brands won your attention on social media. Check it out.

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There’s been a lot of hubbub in recent months about the death of Facebook organic reach for company pages.  In essence, Facebook keeps tweaking its algorithm that affects how much (or little) content will appears in users’ news feeds.  For example, say you are a fan of “Nike” on Facebook.  With the change in algorithm, fewer of Nike’s posts will appear in your news feed.  In fact, some estimates have put organic reach at a paltry 1% – meaning that only 1% of a page’s fans will, on average, see their content – without the company having to pay for it to be seen.  But I believe that the death of Facebook organic reach has been exaggerated.  Let me explain.

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All sports are a numbers game to some extent, and football is no exception. Want to know how many yards your running back gained last week – on third downs only? How about during this same time period last year? Thanks to big data analytics, fantasy football team owners have all of that right at their fingertips – in real time.

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