There’s been a lot of hubbub in recent months about the death of Facebook organic reach for company pages.  In essence, Facebook keeps tweaking its algorithm that affects how much (or little) content will appears in users’ news feeds.  For example, say you are a fan of “Nike” on Facebook.  With the change in algorithm, fewer of Nike’s posts will appear in your news feed.  In fact, some estimates have put organic reach at a paltry 1% – meaning that only 1% of a page’s fans will, on average, see their content – without the company having to pay for it to be seen.  But I believe that the death of Facebook organic reach has been exaggerated.  Let me explain.

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