According to Curata, two of the three most effective types of video are tutorial videos (50%) and demonstration videos (49%). If you consider this along with the overwhelming number of stats that show the value of video marketing, then you may be able to convince your company to embrace video as a means for communicating with your target audiences.

In my last blog on this subject, we explored how important video marketing is. And I’d be willing to bet that video marketing is one of the first forms of communication that most companies ignore due to fears over costs, content and bandwidth.

Fear no more! You CAN take advantage of the many benefits of video marketing, and here’s how to get started.

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It’s a standard question we ask every new client: “Do you have any videos we can use?”

Surprisingly, the majority of our clients answer no. Why when video is so pervasive? Whether it’s a quick, 30-second video of a pair of shoes we’re tempted to buy or a video of our favorite professional athlete hitting a walk-off home run – it’s a fact that video touches us all on a daily basis.

What keeps you from adding video to your marketing mix? Likely the answer is time and budget. In fact, according to Buffer 73% of marketers said they’d create more video content if there were no obstacles like time, resources and budget. And, if it’s not time and budget then the other answer may be, “We’re too technical for video.”

Well, time and budget may continue to be an issue…but let’s explore “too technical” and why this should come off of your list of reasons NOT to shoot videos.

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I’m from Colorado where the fall season actually feels like fall - with a brisk feeling in the air and the leaves changing colors. But here in the OC we’re baking in a high 90’s heat wave and the calendar says it’s September. If it weren’t for the fact that the Denver Broncos are back in action and Halloween decorations are filling the shelves in every store I walk into; I’d never know it was fall. Of course this is not entirely true because my boys have gone back to school – and that’s the real indication for me that fall is here.

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Posted by Kerry Fedro on Nov 22, 2013

It’s official – we issued our own news release yesterday on our 25 year milestone!

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