Five million dollars is enough to purchase a 30-second Super Bowl ad – but was it enough to win the attention of the right audiences?   There are many opinions, but an infographic from leading media intelligence company Cision shows which ads and brands won your attention on social media. Check it out.

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In the early days of social media, a single tweet could be heard around the world. Sharing content was simple and organic reach was alive. Many brands have already rallied around the idea that content is an effective way to influence customers. But with more channels to share content than ever before – from email platforms like Constant Contact to blogs and a large selection of increasingly popular social media platforms like Periscope and Instagram – how do you chart the right course?

This year, the “content” part of content marketing will take front and center stage for brands that want to be heard. 

So how do you create an effective content marketing strategy?

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1, 2, 3 – say cheese! Whether you’re a CEO, entrepreneur or an employee– the time may come when you need a professional headshot. A headshot is not only a critical component in your bio but also your social media presence, VC presentation, media kit… A good headshot is a powerful communicator.   It says a lot about you, your company and should instill confidence.   It takes more than being able to relax in front of a lense or strike the perfect pose. It’s up to you to dress the part, look alive and put your personality into your photo!

So here are 5 tips on how to take a great headshot.

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My most recent business trip has taken me to Las Vegas, Nevada for the 2015 International Consumer Electronics Show (CES).  Held last week from January 6 through 9, I spent two days there – and since being in public relations makes me an aficionado for documenting my experiences and sharing them online – here’s how my first time at CES went.

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