The business of high-tech marketing and PR can be complex. Understanding how your company fits into the PR/media ecosystem is critical to building brand awareness and meeting company goals. It all starts with relationships – and the foundation for any good relationship is a solid understanding of the roles and objectives of each party. When it comes to media relations, take a moment to consider what you hope to achieve and contrast that to the needs of the reporter.  Finding a middle ground is the path to a win, win relationship and ultimately coverage – so consider these top 5 tips for securing media coverage.

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