There’s no question. Having a Wikipedia page gives your business credibility. The online encyclopedia turned 15 this year – and it averages more than 18 billion page views per month, making it one of the most visited websites in the world. When a business is searched on Google, Wikipedia results are often the second or third listing on the page – which is coveted real estate in search results.
To make the most of Wikipedia – you must navigate through a minefield of restrictions designed to keep company entries unbiased. Let’s start with debunking a few myths about the site and identify the rules of the game as they relate to your business presence on Wikipedia.