Experts are everywhere.  Whether they are the nerdy neighbor next door who knows everything there is to know about Wi-Fi, the manager at the auto parts store who can rebuild an entire engine or the aunt in Cincinnati who can out-bake Martha Stewart - we look to them for their expertise. More importantly, when they recommend a product, we listen. We also look to higher profile experts like Warren Buffett for financial acumen, Microsoft's former CEO Steve Ballmer for software savvy or Andy Grove, former leader of Intel, for his wisdom.

 

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