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We are proud to service a wide spectrum of companies, from start-ups to established corporations. When it comes to creating an identity, becoming an industry player, gaining market share, championing a new technology, creating a new category, defining a new market and elevating the stature and awareness of our clients' companies, products and services, our achievements are second to none. Click here to see our full client list.
www.agmaglobal.org w.agmaglobal.org AGMA is a non-profit consortium of high-tech companies whose mission is to mitigate the gray marketing and counterfeiting of technology products around the globe. AGMA (the Alliance for Gray Market and Counterfeit Abatement) is comprised of influential companies in the technology sector including founding members 3Com, Cisco, HP and Nortel. AGMA's goal is to ensure the highest product quality standards, uphold customer satisfaction, protect brand equity, improve standards for intellectual property enforcement, mitigate the counterfeiting of its members' products and curtail the unauthorized flow of goods into the gray market. In order to raise
awareness and educate technology companies and end-users of IT products
about the perils of gray and counterfeit market activity, AGMA retained
L&A as it's first public relations firm. L&A serves as the central
news bureau for AGMA. The PR program is establishing AGMA as resource
for media where L&A will make experts available for editorial commentary,
promote availability of white papers and cultivate coverage of key issues
relating to fraudulent product activities. L&A's strategic approach,
strong media contacts, along with its track record for consortiums were
key factors in the AGMA agency selection process.
www.apani.com Founded in 2003 and
having firmly rooted itself in the security industry with technology already
in use by the majority of the Fortune 500, Apani has engaged L&A as
its public relations partner. With a new class of solutions in an unknown
category, Apani's central goal is to educate the market and evangelize
the benefits of its new approach. The PR program will support this main
goal by drawing on tactics that offer Apani a variety of authorityship
opportunities - from industry analyst relations, to bylined articles and
speaking engagements. In addition to a variety of traditional communications
tactics, the Apani PR program will also integrate new Web 2.0 strategies
to gain additional online visibility and further traction for the company.
AVST (Applied Voice and Speech Technologies, Inc.) is a leading developer of voice activated solutions for the small to medium enterprise market. Specifically designed to extend the life of a business' existing communications infrastructure, the software integrates with current installed systems for a cost-effective solution. The company's family of products includes advanced communications solutions that speech-enable common office communications technology such as auto attendant, voice mail, dialing, PBX, e-mail and fax. L&A has been chartered to develop a program to gain industry awareness and secure coverage for AVST and the value of speech-enabled applications. Along with implementing outreach initiatives, we will leverage how the company's offerings are addressing the emerging mobility requirements of today's workforce, as well as how unified messaging supports businesses in running cost effective call centers and increasing sales productivity.
Bell Microproducts is a global Fortune 1000 company servicing the information technology sector through strategic distribution partnerships with leading product manufacturers. Specializing in storage technologies, applications and solutions, the company is the world's largest storage-centric value-added distributor. The company transforms technology products into information technology (IT) solutions by providing channel partners and original equipment manufacturers (OEMs) a range of design to deployment services. Bell Microproducts is a company with a rock solid history of growth, achieving record revenue of over $3 billion. In a drive to gain market share through increasing its mind share, the company has enlisted L&A to develop and roll-out a full public relations program including message development, media and industry analyst relations, news release and materials development. Bell Microproducts has not only built a formidable company with multinational reach, but has also amassed a knowledge base of substantial proportions that will be harvested and packaged through a PR program to elevate the company's stature and gain recognition and awareness for the value Bell Microproducts brings to the marketplace. The company has earned its place in the industry and now has tapped into L&A to earn its voice and achieve greater mindshare in all segments of the channel and IT community.
Captaris (NASDAQ: CAPA) is a provider of software products that automate business processes, manage documents electronically and provide efficient information delivery. Founded in 1982, Captaris has grown to over 600 employees with offices throughout North America, Europe, Asia, Australia and the Middle East. Captaris is well-established in the industry as a fax server company but is broadening its role to be a leader in the intelligent document capture, distribution and process management arena. Captaris' charter
is to enable document capture, collaboration and workflow into a product
suite that fully addresses the challenges of decentralization of document-centric
business processes. The company points to Microsoft Office SharePoint
server as the ideal platform for collaboration and views it as a springboard
to wide-spread adoption of document capture solutions. Captaris has engaged
L&A as its public relations partner to launch its new suite of products
that arm businesses worldwide with a full complement of document capture,
routing, distribution, retrieval and process management solutions. The
PR program will also assist the company in reshaping its positioning through
strategic messaging and expanded media relations. Moreover, the program
is designed to take an educational role in evangelizing the benefits of
collaboration and business process management.
DB Technology is a software company with over twenty-five years of industry depth and expertise. Founded in 1983, the company develops and markets a range of report automation software solutions designed to address mission critical business applications including revenue cycle management. DB Technology's RAS solutions allow data collection from virtually any client system with little to no customization or reconfiguration of other applications. As one satisfied client says, "Sometimes the solutions to the most difficult and costly problems come in the most simple and economic form. The RAS application is a prime example." DB Technology has turned to L&A for a PR campaign designed to raise awareness and industry recognition of DB Technology and its software solutions. First targeting the healthcare industry, L&A will promote the company's customer successes and establish them as established expert in the field. L&A's strategic approach combined with strong media contacts and solid track record of creating brand awareness are just some of the reasons why DB Technology chose L&A.
Now ready to go into
a full public launch, Fresco has selected L&A to spearhead its PR
activities. The program kicks-off with an industry influencers program
to introduce the company and its vision. A range of electronics trade
and consumer electronics media are targeted along with key insider forums.
As Fresco takes the lead in developing digital tuner and demodulator semiconductor
solutions the program will position the company as a key player in a market
that is under going great change and growth. L&A's ability to bring
to the table PR depth and expertise to create a compelling story built
upon the strong branding and strategic communications elements will be
a spring board to gain mindshare for Fresco.
www.paragon-software.com With the recent opening of the Americas headquarters in Irvine, Paragon has enlisted L&A to head-up launch activities that will firmly establish the company as a leader in data storage and protection solutions. Paragon's goal is to tap into the tremendous market potential for its software products, aligning with key partners, establishing strong sales channels and supporting customers. The PR program will support these efforts through an aggressive awareness campaign. |
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Transcepta is re-shaping
the landscape for electronic invoice and payment processing. Tapping into
the economies and ease of deployment benefits of a hosted solution, Transcepta
has developed an elegant software solution that addresses the needs of
small and medium-sized businesses to streamline their invoice and payment
process. Once the domain of large enterprises, (electronic invoice presentment
and payment (EIPP), is now accessible to businesses of all sizes. Transcepta's
secure, hosted solution is non-invasive, and easily and quickly deployed,
enabling any business to benefit from their single point solution. Generating market
awareness and establishing credibility are central factors for the growth
of Transcepta and this is where PR comes into play. L&A was selected
to provide strategic communications services to Transcepta due to our
expertise and active involvement in the software technology industry,
as well as our successful history of developing and implementing PR programs
for solutions addressing specific vertical markets. The PR program is
designed to leverage the influence of industry analysts and targeted media
relations as a springboard for building awareness.
www.tritonpacific.com With the increased
interest and attention now being given to private equity firms, there
is an opportunity to position Triton Pacific as a force that is redefining
how private equity can play a role for established entrepreneurial companies.
L&A is charged with defining and cultivating the media market for
the Triton Pacific story. By gaining recognition of the firm's accomplishments
and its mission to bring private equity to small, yet mature businesses,
the PR program will increase the stature of Triton Pacific and its opportunities.
www.xidtech.com The market for face
recognition is growing at a rapid clip in both security applications and
online interactive applications. Adoption of such technology in the US
market is key to global success and as such, L&A has been engaged
to spearhead a PR program that establishes XID as a leading technology
provider for consumer electronics, OEMs, security solutions providers
and a host of new online applications. XID aims bring the company's image-based
applications to gaming developers, as well as to those involved in streaming
media and digital imaging. The PR program for XID leverages the influence
of industry analysts who track new technologies as well as targets traditional
media. Reaching bloggers and tapping into social media techniques also
plays a key role as L&A introduces XID to the online media and gaming
arena.
Click here to see our full client list.
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