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Meet the Team

Beverly J. Lages, President
Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and corporate public relations and positioning is grounded in practical experience in marketing high-tech products and services for over 20 years.  When launching a communications program, Beverly leads the team to identify and understand pacing issues, customer values and competitive offerings. Throughout the partnership with clients, she plays an active role, guiding and monitoring program activity and directly counseling clients.

Beverly and her husband enjoy raising their two sons and juggling their school and sports activities. In the early hours of the morning you’ll find Beverly at the barn tacking up her horses before jumping a course or two. “There is an interesting parallel between riding and public relations: both require incredible communication skills. You don’t jump a course using brute force, but rather through strategic communication that results in optimum performance.”

Beverly’s favorite quote:
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift

Kerry Fedro, Vice President and Managing Director
Kerry’s hands-on corporate marketing experience in message development, corporate and product positioning, competitive landscape analysis and product lifecycle management provides Lages clients with invaluable insights that provide an added level of counsel and expertise. Kerry joined Lages in 2000 and orchestrates a wide variety of public relations and communications services including account planning, media relations, materials development and program roll-outs. With an incredible attention to detail, Kerry takes great care to ensure that client programs are on track and that they meet or exceed defined goals.

Kerry is a native of Colorado and frequently returns to the “homeland” to keep her two sons and 10 lb. dachshund familiar with snow and seriously cold weather. After 10 years in California Kerry finds it hard to remember how she grew up in blizzard conditions when today, 60 degrees feels like scarf and gloves weather!  When Kerry’s not chasing after her two boys you’ll find her at the gym on the treadmill or maybe at Starbuck’s getting yet another coffee!

Kerry’s favorite quote:
“If everyone is thinking alike, then somebody isn't thinking.”
George S. Patton

Dena Jacobson, Sr. Account Executive
Dena plays an instrumental role in the execution of a variety of public relations programs from technology initiatives and product launches, to advocacy, corporate sponsorship, and awareness campaigns. As a well-versed PR professional with an ability to bridge goals between media interests and clients, Dena gets results.  She takes special care to build relationships with client partners and customers and bring them into play for a strong story that speaks to the audiences at hand.  

Outside of the office, she spends much of her time on horseback – she has been riding and competing hunter/jumper horses since the age of 13. Dena also enjoys a good read, and counts Dostoevsky and Salinger among her favorite authors.

Dena’s favorite quote:
“He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.”
Friedrich Nietzsche

Stephanie Olsen, Account Executive
Fueled by the thrill of landing great coverage and building lasting relationships, Stephanie really sinks her teeth into client programs, going deep to understand the market landscape and client goals. Stephanie’s experience spans many areas of tech including security, software, electronics, chips, and computer peripherals and she has a great ability to tailor programs to penetrate vertical markets such as education, insurance, mortgage, healthcare, and government.  A well-rounded PR practitioner, Stephanie’s experience ranges from planning and program assessments to content development and media pitching to speaking placements. When it comes to social media Stephanie takes pride in adapting the traditional PR model to include new social media strategies and tactics.

Stephanie grew up in a military family and has lived from Maine to California, but considers herself a Midwestern-Californian. A devoted Nebraska Cornhuskers football fan and a golf enthusiast, she also enjoys traveling to places near and far and names Ireland as her all-time favorite destination.

Stephanie’s favorite quote:
“Imitation is suicide. Trust thyself: every heart vibrates to that iron string.”
Ralph Waldo Emerson

Kevin Mayberry, Associate Account Executive 
Kevin is known as our own resident bulldog when it comes to media outreach and takes pride in cultivating great opportunities for our clients. He also spearheads a variety of tasks ranging from media monitoring to in depth research projects and assisting with product launch projects. If it’s on the Internet, Kevin can find it! He plays a key role in a variety of core PR initiatives ranging from editorial outreach to speaking engagements, market and competitive intelligence and awards programs.

Kevin enjoys spending time with his family in his off hours and is an avid golfer.  He credits his grandfather with starting him on the game when he was 3 years old - with a set of clubs from the neighbor’s trash can.  Don’t knock country music because Kevin will defend it…especially if it’s Rascal Flatts.

Kevin’s favorite quote:
“The greatest accomplishment is not in never falling, but in rising again after you fall.”
Vince Lombardi

Christine Cabori, Account Coordinator
As Account Coordinator, Christine brings a positive spirit and can-do attitude to all that she undertakes.  Among her responsibilities at Lages are media intelligence, coverage tracking and topic research. She also teams with senior staffers on the overall coordination support of PR campaigns and communications initiatives.

Christine is not shy of her pride for her alma mater, Texas Christian University (go frogs!), where she received a Bachelor of Science in Advertising and Public Relations. She loves travelling, new challenges, and being around good friends and family.

Christine’s favorite quote:
“The great danger for most of us is not that we aim too high and miss, but that it is too low and we reach it.”
Michelangelo

Fred Xue – China Marketing Communications and PR
Fred teams with Lages to provide localized media relations in both Mainland China and Taiwan. He brings solid experience to the table including that of IT media editor, software engineer and PR team leader. Fred is skilled in building bridges between technology companies and media, with a special understanding of the differences between Western and Chinese cultures, and even between Taiwan and Mainland China.

Christine’s favorite quote:
“It's Not What You Say, It's What People Hear.”
Frank Luntz

Nick Leighton – International PR
Nick heads-up NettResults, our partner for international public relations. Nick and his team spearhead a coordinated global effort in close cooperation with Lages that gives our clients the in-country PR expertise in over 40 countries from Europe to the Middle East to Asia. With their multi-lingual team in key markets, NettResults understands different businesses and cultures across the world. For those clients that need international PR, crisis communications or marketing help – Nick is the point person that can make a world of difference.

Nick's favorite quote:
“All our dreams can come true, if we have the courage to pursue them.”
Walt Disney

Scott Birdsall – Advertising, Design and Creative
Scott is the principal and creative director for Eyemotive, an advertising, design and web development group. We are able to call on the Eyemotive team when our clients' programs require solutions in the areas of online and print design, as well as advertising creative development and execution. Eyemotive is also known for their branding campaigns and corporate identity work. In fact, Lages enlisted Scott and his team for the design of our web site and our new logo.

Scott's favorite quote:
"They always say time changes things, but you actually have to change them yourself."
Andy Warhol

Moira Conlon – Investor Relations
Moira is the founder of Financial Profiles, our partner for investor relations and financial communications.  Moira and her team bring specialized expertise to Lages and are ideally suited to assist public and pre-IPO companies in understanding how investors value their businesses, address issues that affect valuation, communicate growth strategies to investors, and build Wall Street support.

Moira's favorite quote:
“Effective communication is 20% what you know and 80% how you feel about what you know.”
John Rohn, American businessman

Susan Woollard --  UK Marketing Communications and PR
Susan is our go-to resource for public relations and communications programs in the UK.  Susan teams with the Lages group to provide localized media relations and product launch support for our North American headquartered clients.  Susan has a successful track record with a range of IT and technology companies and brings strong industry analyst and media relationships to the table.

Susan’s favorite quote:
“Don't judge each day by the harvest you reap, but by the seeds you plant.”
Robert Louis Stevenson

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