Expert PR Partners Grounded in Experience

Purpose-Built PR
Communicating in the Age of Connectivity
Lages & Associates Gives You the PR Edge

Purpose-Built PR
The greatest value of PR is shaping public opinion about a company, its products and its value. It's creating brand equity and fostering a predisposition for purchase. Our programs are designed with a purpose from the onset. Our charter statement sums it up: Shaping perceptions and increasing market share through communications.

Shaping perceptions is the root of all our activities, whether it is securing news coverage, placing opinion pieces, developing a corporate brochure or influencing the influencers. Once perceptions are on a positive track and awareness grows, market share is sure to follow.

Communicating in the Age of Connectivity
In today's Internet economy, ideas, images and stories have a decided impact on the perceived value of companies and products. With news and messages traveling at the speed of a connection, communication is instantaneous and around the clock. Company-issued news reaches the world in a multitude of forms - as picked up by news outlets, as interpreted by analysts, as commentary by users in chat groups, and as originally issued without filtering. Fundamental notions of value are shifting from tangible to intangible and public relations is a pivotal tool in shaping those values.

The key to communicating effectively today is segmentation - developing the right message for the audience at hand. It's all about dialogue, not monologue. It's all about demonstrating value, educating publics, establishing credibility and understanding the market landscape. That's why we analyze key industry factors and drivers prior to the development of a PR program. Strategic message development and positioning are combined to give each message the greatest possible impact.

Lages & Associates Gives You the PR Edge
Lages & Associates is noted for its high-impact public relations and communications programs that yield significant market presence and coverage. We are experts at packaging our clients' messages for appropriate audiences. Over the years, we have applied our expertise to those companies whose products are made possible by advances in technology. That is not to say that our target audiences for those companies are only technologists. The target audiences for our public relations programs vary from home entertainment to healthcare, home office workers, IT directors, corporate and personal computer users, general consumers and the financial community, among others.

The advantage that we offer in understanding technologies is that we are ideally suited to interpret and translate those technologies to a range of audiences from the neophyte, who derives pleasure and prestige from buying high technology-enabled products, to the CFO of a Fortune 500 company who must believe he/she is buying solid products that increase productivity.

There may have been a time when technology was best left hidden under the hood, but it has now risen to a top point of consumer interest. And why not -- there isn't a single media outlet that doesn't give space and airtime to the information highway, online services, e-commerce, set-top boxes, WebTV, multimedia and the new wired society.

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